A- What is a Promotional video?
- Anything imaginable that relates to your
company (you, your culture, conferences, special
events, training, products, client testimonial)
can be filmed, than crafted into a short promo
video that gets watched, gets your message
across and gets results!
- Itís the ultimate marketing tool
- It's a personal short story that can bring
your message, your product and your company to
- It helps build trust between you and
- A good marketing message is seen, believed
- A successful marketing message is acted
B- Preparing to make your Promotional video
- Hire a professional VIDEO PRODUCER that
has a track record:
promotional videos to clients.
- Know your audience
What is the purpose of the video? What do you
want them to know? Who will be seeing it? Why
will they want to press the play button?
(offer something if they watch until end, and
than call you)
- The Script/Concept
- a- Concept; Donít settle for a boring
concept. Speak with others, including your
video producer and develop a concept-story
that will entertain and be informative.
Comical promotional videos can really help
to hold their attention. Your goal is to
keep their interest, get the video watched,
which gets your message across.
- b- Write a Script(text); You want to
generate excitement and interest without too
much detail. Your informative brochure or
PowerPoint text will usually make a dull,
boring video script.
Your Goal is to motivate them to want to
know more, to check out your website, call
or email you. What makes you or your product
stand out, special, etc? Read your script
out loud to others and get feedback. Chances
are it will need to be edited and tweaked by
your video producer or his professional
- c- Watch other promotional videos and
ask your producer to use
the ones you like as inspiration for
creating something fresh and unique for you.
- e- THINK SHORT 30-120 seconds max. Folks
have VERY SHORT attention spans. You must
REALLY grab their attention in the first 15
seconds, or they may not continue to watch.
- Testimonials- Your clients,
subcontractors, employees, etc. are interviewed,
without much prompting or memorizing, by an
experienced, competent, personable interviewer.
These will come across as from the heart, real
and believable. If dispersed throughout your
video in short 2-5 second sound bites, a few
testimonials can make a promotional video
- Casting your video spokesperson
Should you use your staff or hire a professional
actor/voiceover talent? No one knows your
business like those who provide or sell your
But donít feature your CEO or an employee, if
they arenít comfortable and experienced on
camera and reading from a teleprompter.
Professional actors (talent) are abundant, cheap
and easy to find.
- Working as a team with your video
Let the producer take the lead, be responsive to
his requests and work
together to create your vision. A good producer
will offer much input, suggestions and ideas
throughout the process. Simply let them know if
you donít agree, or say no to any of the ideas
you donít like. Itís part of the relationship,
itís your video and you have final say.
The producer may ask you to provide assets like
logos, jpeg photos from your brochure or
website, and much more. Get back to him promptly
and he should do the same with you.
- Enjoy the process
Producing a video is a fabulous educational
experience, rewarding and a lot of fun. Donít
get bogged down in unnecessary details that your
producer/director knows how to handle. Creating
a good non-stressful atmosphere during
production enhances creativity and leads to a
- Get the most bang for your bucks!
Promoting your video:
Once you've PAID to have your video produced,
there's many ways to make the video pay off, for
** Post it on YouTube and email your video to
everyone on your email list. Post on Facebook,
Twitter, Blog, your website, Vimeo, etc.
Tag it for organic search purposes. This could
provide a huge return on your initial
If itís original or funny, it may even go viral.
We produced a Fitness promo video thatís got 3.7
MILLION Youtube views. It's been great exposure
and promotion for my client, and has also been
the same for us.
Three Steps of Video Production
Planning and coordinating for the project,
including concept development and scriptwriting.
- Grasp the scope of project
- foster a productive working
- Listen to your ideas, goals, visions;
know your company, itís culture, products
- develop a custom tailored approach
The actual videotaping, plus recording of
narration (interviews, etc), and the development
- Post Production:
Includes tediously looking at and logging all of
the video footage captured, than editing that
footage(& stock footage), audio mixing,
insertion of titles and special effects, color
- a- DVD authoring
- b- video file transfer for
You will get a 1st draft of the finished
video, than you and your team can decide if
there need to be any changes made. If there
are changes, we will make them and email
your final video.